What you’ll learn:
SEO features – The way to make your website an SEO superstar.
Who should read this article: Marketing leadership.
Use This Checklist to create a Well Optimized Website
One of the most important Internet marketing mistakes a corporation can make is building a replacement lead generation website – and failing to optimize it. An SEO-unfriendly site:
Reduces organic program visibility, thus reducing sales leads
Frustrates mobile users, reducing sales leads
Leads to marginally more effective SEO campaigns, reducing sales leads and ROI
Leads to massive and dear website redesigns
The explanation for these SEO problems is that the majority Web design companies don’t conduct (or skills to conduct) keyword research and don’t create a keyword strategy. With no keyword research/strategy behind the sitemap, pages won’t exist for all keyword targets. additionally , only a few Web design companies write content, and therefore the ones that do seldom optimize it (the same applies to title tags).
So before you hire an internet site design company to create your new website, confirm it can knock the ball out of the SEO park. Verify its capabilities in these areas:
Responsive website design.
Responsive website design enables an internet site to automatically adjust for optimal display on desktop monitors, tablets and smartphones. Because the amount of users accessing the web from mobile devices is exploding, websites must provide an excellent mobile-user experience. even as important, Google rewards mobile-friendly websites with greater organic search visibility.
Well-composed title tags supported solid keyword research still be a serious ranking factor for Google and Bing.
High-quality, optimized content.
Google ise adept at identifying and ranking content that’s authoritative, relevant, useful and interesting . With the bar set high, content shortcuts and shortcomings are not any longer permissible. additionally , content must be written round the specific keywords that have search volume in Google.
Internal linking structure. A
well-optimized internal linking structure enables Google to work out which pages of an internet site are most vital . Links to high-value SEO pages should appear more often, occupy valuable land on the page, and be prominent within the website’s overall navigation structure.
Page loading speed. F
both human users and program crawlers, high-speed page loading is a huge plus. Proper design and development techniques, along side the proper hosting provider, ensure a corporation website loads like lightning.
Page-keyword alignment. a
mistake is packing too many keyword phrases into one page of website content. to maximise lead generation, unique pages must be created for every primary-target keyword grouping. Otherwise, pages could also be visible in organic search and even drive traffic, but they’re going to not produce leads because the content lacks relevance.
Wait, There’s More!
The list above highlights the foremost difficult elements for onsite optimization – and ones that tend to be poorly executed by website design firms lacking true SEO features expertise.
But additionally to those items, a mess of other optimization tasks must be undertaken, including –
Composing effective Meta descriptions
Creating an XML sitemap
Fixing broken links
Optimizing URLs and overall URL structure
Setting up Google Analytics
Setting up Google Webmaster tools
Setting up page redirects
The bottom line: Select an internet site design firm that basically knows SEO. If you don’t, your new website may look pretty, but it’ll just sit there, unable to get the leads you thought you were paying for once you signed on to create it.